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Findings on the YouGov survey on TVs for TV brackets

December 29, 2011
Posted in TV industry news — Written by Nathan

YouGov research into tech products including tablet PCs and TVs has indicated that Smart TV is not on people’s wish lists just yet, but that in the near future this might change.

This is because they found that the biggest factor that would make consumers go out and buy one of these connected TVs is the content available for it. With lots of things in the pipeline for 2012, it is certainly looking more promising.

It was revealed that 36 per cent of the 18-24 year-olds questioned in the UK survey explained that they would get one of these TVs if their favourite TV programmes were available to them on-demand.

Social TV is another issue that is bound to affect the sale of connected TVs as users can make use of services like Twitter and Facebook.

Dan Brilot, media consulting director at YouGov, said:

“Smart content producers must continue to develop their services to make it increasingly easier for people to watch what they want, when they want, wherever they want.

“This next evolution of our TV sets is enabling viewers to share and comment on media content using Facebook and Twitter, or even to set up ‘virtual living rooms’ where programmes are watched at the same time between friends but at different locations with social networks enabling the sharing of the viewing experience.”

For all this to happen, you will need to have a Smart TV with access to the internet. Whatever type of flat panel television you own at present, it is always advisable to place it on TV brackets.

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